Sometimes to make your message
credible and sticky
you’ve got to draw on a different well
guzzle bacteria
fill an emotional tank
eat a shirt
suffocate
dance
rattle some BBs
sing with Sinatra
eyeball the beef
fool a player
sit at the feet
and drink from the well
of the most incredible
Source
with a testable credential.
Some of us from High Calling Blogs are discussing Made to Stick by Chip Heath & Dan Heath, learning why some ideas survive and others die. Head over there and read the post and discussion led by Laura Boggess as well as find links to other posts discussing Chapter 4, Credible.
And for a little Monday fun.
You are awesome, Sandra! That’s a pretty darn good summary :)And the clip?(in)Credible.
You’re a genius. No big heads, promise? 🙂 Thanks for the link!
GREAT summary! Thanks for the smile today.