Busy days. Cluttered days.
How do we break through and create a sense of “HUH?”
Like finding a beautifully wrapped gift on a favorite chair.
I didn’t see that coming.
Did my husband buy something special at Macy’s and find a Nordstom person (Nordie) to wrap it for me?
Sticky messages are unexpected.
They tease and flirt and hold attention even in the midst of mess.
Back to that blue package.
I now have a gap in my knowledge.
What’s in that box?
I wonder. I guess. I wait for the giver.
I consider all wonderful kinds of things.
Mystery now created not from an unexpected moment (captured by the gift) but now from an unexpected journey (unwrapping the gift.)
Definitely not what I expected.
Chip and Dan Heath describe how sticky messages are not only simple, but they are also unexpected. They break our schema–our guessing machine–create mystery and knowledge gaps.
They make us thirsty to the core.
End of chapter 2. Read it to find out more about Nordies.
I’m taking part in my first book study over at High Calling Blogs, discussing Made to Stick by Chip Heath & Dan Heath, learning why some ideas survive and others die. Pop over there and read the post and discussion led by Laura Boggess as well as links to other posts.