Be a Sticky Star

Do you want your idea to stick? Then skip the statistics and the data and the graphs. Just the thought makes me squirm and yawn. Don’t tell me that one of every five little boys will do something creative with chocolate syrup. (I made up that statistic.) I might keep the syrup under lock and key for a couple of weeks, but I’ll forget. Until I come downstairs to find the hearth and fireplace brick and one little boy baptized in chocolate syrup. Sticky, drippy syrup. (I did not make up that story.) And chances are, if you have a little boy, after hearing my story, you might consider keeping your chocolate syrup out of his reach. Or anything else that could create a sticky mess if he decided to get creative. Because stories stick more than statistics. And...