Stories–For Such a Time as This

Have you ever found yourself tapping your foot and thinking (or begging out loud), “Just get to the point?” Getting straight to the point is apparently not that sticky. And perhaps not the strongest way to inspire action. As it turns out, there’s more power in a story. A good story fires up our neurons and takes us on a journey. It’s like a “flight simulator for the brain.” A good story drips sticky. Why does mental simulation work? It works because we can’t imagine events or sequences without evoking the same modules of the brain that are evoked in real physical activity. While a credible idea makes people believe and an emotional idea makes people care, the right stories make people act. Heath and Heath suggest there...